LibGuides: BA 750 Applied Marketing Management: Marketing News & Associations

Marketing Associations

These sites provide limited access to content for non-members. Many offer student membership rates and provide wonderful networking opportunities.

Advertising Age
Free registration provides some free access. Advertising Age is also available in library’s Business Source Complete.
Includes Data Center and American Demographics.
E-Commerce Times
E-marketing news.
ClickZ
Marketing news & expert advice. Some free content. Includes CPM, CPA & ROI calculators.
KnowThis.com
Provides information and tools for marketing professionals.