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COM 330 Strategic New Media and Digital Communication: Articles

Identify a company to research

Once you have selected a company to research, go to Wikipedia to see if the company is a parent company or a subsidiary. Go to the parent company website to view:

  • the annual report
  • !0-K and 10Q (SEC Filings)

These documents are often located in sections with heading such as:

  • Corporate
  • Investors, or
  • Investor Relations

When the documents are open, use ctl F or Command F (Mac) to search for words in the documents such as:

  • social media
  • communication
  • branding
  • marketing
  • new media


Library Databases

Login Required: Access library databases with the same credentials you use to access your Lakeland email account and Blackboard. 

Directions (video 7:08)

Directions (video)

Journals of Interest

John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420