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COM 370 Communication and Social Media: Find Articles and Case Studies

Created for Olivia Miller's class.

Find Articles

For this course, do not limit your search to scholarly articles.

Directions (video)

Directions (video 7:08)

Search Term Suggestions

​Here are some search terms to consider:

  • Use the name of a large company that you know uses social media extensively.
  • "social media"
  • [name of company] and "social media" 
  • Search by a particular social media type like Twitter
  • "advertising campaigns"


Find Case Studies

Business Source Complete offers two methods for limiting your search to case studies. 

  1. Enter your search term(s) on the search screen.  Scroll down to Search Options portion of the screen.  Under Limit your results, go to Document Type. Use the box scroll bar to reveal Case Study option.  Highlight Case Study.  Return to top and click Search
  2. Enter your search term(s) on the search screen Scroll down.  Make sure settings under Document Type are returned to All. Now move to Publication Type, on the right side of the screen. Use the box scroll bar to reveal Case Study. Hightlight Case Study.  Return to top of screen. Click Search

Note:  The library does not have access to full case studies from Harvard Business School Case Studies. In your Business Source Complete results, if an abstract (summary) for a Harvard Business School Case Study displays, click on the title.  In the record that appears, URL will link to a website for purchasing the article if you are interested.  Articles are typically around $9.00. 

eBooks with Advertising Case Studies

Log in required. Use the same credentials you use to access your Lakeland email and Blackboard. To one of the book's listed below:

  • Click the book title.
  • Click PDF Full Text or EPUB option.
  • The book will open in a viewer.  
  • Use the blue arrows below the cover art to move through the book page by page.
  • On the left a table of contents will display for most books.  Click a chapter to jump to that chapter.
  • You can elect to use the Search within option in the upper left to search for a specific word or phrase within the book.


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