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MKT 350 Marketing Principles: Find Articles

This guide is intended for the use of students in MKT 350 - Marketing Principles

Library Databases: Locate Digital Marketing Articles

Password required: to access library databases, login with the same credentials you use to access your Lakeland email and Blackboard. To view the entire database list, click here

Directions Business Source Complete (video 5:12)

Directions Communication and Mass Media (7:08)

Where can I find this article?

Image: Derivitive geralt. CC0 1.0.

Need to locate an article from a citation?  Use Full Text Finder. Enter the title of the journal in which the article appeared. Your results will include a link to the appropriate database if the article is available in Lakeland's online library.  

Full-text Finder says, "No results found." Now what? Give our interlibrary loan services a try.

John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420