MKT 350 Marketing Principles: Find Articles

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Directions Business Source Complete (video 5:12)

Directions Communication and Mass Media (7:08)

Image: Derivitive geralt. CC0 1.0.

Need to locate an article from a citation?  Use Full Text Finder. Enter the title of the journal in which the article appeared. Your results will include a link to the appropriate database if the article is available in Lakeland's online library.  

Full-text Finder says, "No results found." Now what? Give our interlibrary loan services a try.

Articles of interest:

• 2023 Digital Marketing Trends To Take Advantage Of Now
• The Benefit of Issue Management: Anticipating Crisis in the Digital Age
• The Power of Consumer Stories in Digital Marketing
• Are You Targeting Too Much? Effective Marketing Strategies for Brands
• The Power of Social Media
• Hello Marketing, What Can Artificial Intelligence Help You With?
• Using Email Marketing to Grow: How Email Campaigns Can Increase Sales and Help Retain Customers. 
• Digital Marketing: Redefining the Way Marketers Penetrate Markets
• Social Media Marketing Strategies
• 7 Habits of Highly Effective Digital Marketers
• Connecting Digital Marketing with Business Goals
• Direct Traffic Rules Global E-Commerce