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BUS 425 Retail Management: Get Started

Get Started

photo of internal view of a multi-floored shopping center

This research guide will help students in Ryan Kauth's BUS 425 Retail Management class locate information to successfully complete the two required class projects:

  • Case Study project and
  • Field Work Slide Deck

Students in other sections of BUS 425 will find the guide's listing of potential information sources beneficial. Use the tabs across the top of the page to access these sections of the guide:

Image: By Ben Schumin (Own work). Pentagon City Mall.  [GFDLCC-BY-SA-3.0 or CC BY-SA 2.5, via Wikimedia Commons

(Guide creator: Teresa Grimm.  Currently maintained by Jamie Kellner.)

Tips for Case Study Project

1Identify the important issues in your case study such as:

  • advertising
  • pricing
  • supply chain management.

2. Use these terms along with the company name to search for articles.  Example: Wal-mart and "supply chain management"

3. Use your terms and the name of a competitor to identify other practices. Example: Amazon and "supply chain management."

4. Use your terms identified in Step 1 above and the broader search term "retail industry" to get an industry-wide perspective.

Tips for Slide Deck Project

Identify terms associated with the focus of your field work.  Example: store layout, signage, customer service, employee training etc. Search for articles in library databases as described above for the case study project.

Check the company's web page, Facebook and other social media sources for customer feedback.

Need some help?

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James Kellner
Distance Education Librarian
W3718 South Dr.
Plymouth, WI 53073
920-565-1038 ext. 2419
John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420