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BUS 491 Business Policy & Strategy: Home

Designed to support students completing strategic audit project.

Getting started

This guide for Bus 491: Business Policy and Strategy outlines where you can find the information needed to complete a strategic audit. Use the tabs along the top to move through these sections of the guide:

(Guide creator: Teresa Grimm.  Currently maintained by Jamie Kellner.)

Campbell Soup Project Resources

Make things easier! Tips for selecting a company to research.

When you select a company to research, make things easier on yourself.  Select a company that meets these criteria:

  • Public company (also known as publicly traded company)
  • Parent company rather than subsidiary
  • Headquarters in the United States.

Having a problem selecting a company? 

  • Consider selecting a company mentioned in your text or readings.
  • Review business news to identify companies that are mentioned frequently.
  • Select a company whose services or products you use regularly or dream of using. (Keep criteria above in mind.)

Need some help?

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James Kellner
Distance Education Librarian
W3718 South Dr.
Plymouth, WI 53073
920-565-1038 ext. 2419
John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420