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BA 790 Corporate Strategy and Decision Making: Industry News & Trends


Statista provides statistics on a wide variety of topics. Password Required: Log in with the same credentials you use to access your Lakeland email and Blackboard.


Industry Reports in Business Source Complete

Business Source Complete contains a variety of Industry Reports. To search by industry:

  1. Enter search terms such as plumbing fixtures industry.  
  2. Scroll down to the limiters. 
  3. Move to Publication Type on the right side of the screen
  4. Use the pull down to reveal option.
  5. Select Industry Profile.
  6. Click Search.

You can also search for Industry trends by using the  NAICS and SIC codes. Once you have determined the correct NAICS code, you can search in Business Source Complete.  Here is a search using the NAICS code for full-service restaurants.

Deloitte Industry Outlooks


Many library databases will help you uncover trend information.  Search by specific industry.  Examples:

  • retail industry and trends
  • hospitality industry and technological innovation

Here are some websites dedicated to trending:

John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420