LibGuides: MKT 450 Digital Marketing Management: Find Reliable Websites

Websites of Interest

E-Stats
From the U.S. Census Bureau, this internet site includes news, updates, publications and data addressing "Measuring the Electronic Economy." (From website.)
Internet World Stats
Internet Usage and population statistics for over 200 countries. limited free content.
Pew Research
Often quoted reports on American social and demographic trends, politics, religion, technology, and global issues. Numerous surveys/reports on Hispanic/Latino population in the U.S.
Think with Google
Provides consumer insights, marketing resources and advertising channels.
World Factbook
From the Central Intelligence Agency, this well-respected resource provides maps, flags and country information complete with world comparisons. A wide range of statistics for numerous economic factors are listed.

Internet usage statistics for a country will be listed under the Communication subtopic in a country report.

(Video produced by the University of Mary Washington Media Center.)

Limited free content. Examples of some of the commercial sites offering digital marketing plan templates and consulting services.