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BA 750 Applied Marketing Management: Home

Covers where to locate demographic information, trends, statistics and other information vital to marketers.


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(Guide creator: Teresa Grimm.  Currently maintained by Jamie Kellner.)

Getting Started

Looking for statistics to understand your target market? You've come to the right place.  This guide covers resources to help you locate statistics on your customers and industry.  Use the tabs along to the top to move to these sections:

  • Business Source Complete ( Industry Profiles that include market value, forecasts, market share, market rivalry and segmentation) and Market Research Reports that provide market assessments, market trends and consumer information. 
  • More Library Databases (Use Nexis Uni™ to create Company Lists setting your own search criteria. Need to know how many gyms in Sheboygan? Create a list. Keep up with business news using The Wall Street Journal.)
  • Customer Surveys (Review surveys and other assessments used by marketers and business researchers.)
  • Web resources (American FactFinder, Economic Census, Consumer Spending Survey and more)
  • Marketing News and Associations (keep up with what is new and trending)

Need some help?

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James Kellner
Distance Education Librarian
W3718 South Dr.
Plymouth, WI 53073
920-565-1038 ext. 2419
John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420