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BA 750 Applied Marketing Management: Business Source Complete

Covers where to locate demographic information, trends, statistics and other information vital to marketers.

Off campus login information

image of control type button that reads password required.Log in to library databases with the same credentials you use to access your Lakeland email and Blackboard. Click here to access a list of library databases.. 

Business Source Complete

  • Directions for Business Source Complete- Locating Company Information (video 2:42)


Specialized Search Options

1. PUBLICATION TYPE OPTION: Check out the search options that will limit your search to Industry Profiles or Market Research Reports. After entering your search terms, scroll down the search screen to Publication Type. Use the scroll bar to view all options.  Highlight the type of document you want. Click Search

screenshot of Business Source Complete database Publication Type option on search screen. Includes Industry Profile and Market Research Report options.

2. NAICS CODE OPTION: Business Source Complete allows you to limit your search to a particular NAICS Code.  This technique can help you zero in on all that is new in a particular industry. Enter the appropriate code in the search box rather than search terms.  Use the pull-down arrow in the next box and select IC NAICS CODE option.  Click Search

Screenshot of search box with NAICS code entered where search terms usually appear and on right the pulldown arrow with NAICS option selected.

3. Relevance vs. Date order: Business Source Complete will return your results in Relevance order. Insuring you have the newest information can be extremely important in business research.  To re-sort by date order use, the pull-down by the word relevance.  Select Date Newest

screen shot depecting options visible when clicking on drop down arrow by the work relevance. Includes Date Newest option

Search by NAICS Codes

Search by SIC Codes

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