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John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420
Off campus login information
Log in to library databases with the same credentials you use to access your Lakeland email and Blackboard. Click here to access a list of library databases..
Business Source Complete
Business Source Complete (EBSCO)
Business-focused database providing: articles from scholarly, popular and trade publications, company profiles, industry reports, country reports, SWOT analyses, case studies and more. Includes Harvard Business Review. (Partially funded by BadgerLink.)
- Directions for Business Source Complete- Locating Company Information (video 2:42)
Specialized Search Options
1. PUBLICATION TYPE OPTION: Check out the search options that will limit your search to Industry Profiles or Market Research Reports. After entering your search terms, scroll down the search screen to Publication Type. Use the scroll bar to view all options. Highlight the type of document you want. Click Search.
2. NAICS CODE OPTION: Business Source Complete allows you to limit your search to a particular NAICS Code. This technique can help you zero in on all that is new in a particular industry. Enter the appropriate code in the search box rather than search terms. Use the pull-down arrow in the next box and select IC NAICS CODE option. Click Search.
3. Relevance vs. Date order: Business Source Complete will return your results in Relevance order. Insuring you have the newest information can be extremely important in business research. To re-sort by date order use, the pull-down by the word relevance. Select Date Newest.
Search by NAICS Codes
North American Industry Classification System (NAICS)
"The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy." (from site.) The NAICS system, designed to replace SIC codes, is continually updated.
How can NAICS codes help business researchers? Companies engaged in the same business are assigned the same NAICS code. Use the appropriate NAICS code to locate information on that particular industry, eliminating the need to try multiple search terms like fitness centers, exercise centers, athletic clubs, or physical fitness centers. Just use 713940.