This library research guide will help students in BUS 485 Marketing Management find the information needed to formulate a marketing plan. Use the blue tabs at the top of the guide to move to different sections of the guide.
(Guide creator: Teresa Grimm. Currently maintained by Jamie Kellner.)
When you select a company, remember that it is easier to research:
Consider selecting a company whose products or services you use or aspire to use. Hoping to own a Harley one day? Why not research it today?
Browse the Wall Street Journal or other business news publications to identify companies in the news or business trends.
Review published lists of companies:
Password required. Log in with the same credentials you use to access Blackboard and your Lakeland email account.
