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MKT 485 Marketing Management: Getting Started


This library research guide will help students in BUS 485 Marketing Management find the information needed to formulate a marketing plan.  Use the blue tabs at the top of the guide to move to different sections of the guide. 

(Guide creator: Teresa Grimm.  Currently maintained by Jamie Kellner.)

Selecting a Company

When you select a company, remember that it is easier to research:

  • Publicly-traded companies
  • Parent companies
  • United States companies

Consider selecting a company whose products or services you use or aspire to use. Hoping to own a Harley one day? Why not research it today?

Browse the Wall Street Journal or other business news publications to identify companies in the news or business trends.  

Review published lists of companies:

Fortune 500 2018

Business News

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James Kellner
Distance Education Librarian
W3718 South Dr.
Plymouth, WI 53073
920-565-1038 ext. 2419
John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420