LibGuides: MKT 485 Marketing Management: Finding Articles about Your Company/Product

Finding Articles in Library Databases

Business Source Complete (EBSCO) This link opens in a new window
Articles from scholarly, popular and trade business publications.

Academic Search Premier (BadgerLink) This link opens in a new window
Created for college-level research, this database covers many subject areas and provides full-text articles from magazines and journals. Unsure which database to use? This is often a great first choice. (Courtesy of BadgerLink.)
Research Library (ProQuest) This link opens in a new window
"Research Library™ provides one-stop access to a wide range of popular academic subjects. The database includes more than 5,000 titles - over 3,500 in full text - from 1971 forward. " --ProQuest

Other Sources

Click the link below. Click Search within this publication. A search box will open with the publication title in the first box. Enter your search terms in the remaining boxes. Click Search.

Market Research Reports, Product Reviews & Industry Profiles

On the left side of your results screen in Business Source Complete, you will see a list of options for limiting your results. Try limiting to Market Research Reports, Industry Profiles or Product Reviews if available. Click Show More to see full list of options.

Market Research Surveys & Stats

Statista: The Portal for Statistics This link opens in a new window
Provides data on a wide variety of topics. Find forecasts, toplists, market studies, and industry and country reports.

Directions from Statista