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John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420
Explore Census Data
Access to a variety of U.S. census data and government surveys. Locate statistics for your community, county, the state or beyond. Includes data on age, population, race, income, the economy, education, family make-up, health and more.
Economic Indicators (U.S. Census)
Data by sector including manufacturing, construction, service, retail, wholesale and more.
USA.gov: Data and Statistics about the United States
Access to U.S. census data and statistics, maps and data and statistics from a wide variety of federal agencies.
Demographic Services Center (Wisconsin Dept.of Administration)
Annual estimates and future projections of the population of WI and its cities and towns.
The United States Census Bureau is a premier source of data on population, economy, employment, families and living arrangements, education, health, income/poverty and housing in the U.S.
Business Expenses Survey
"Business expense data is collected in the Annual Retail Trade, Annual Survey of Manufactures, Annual Wholesale Trade, Service Annual Survey, and the Economic Census. (From website.)
Know Your Customer
Consumer Expenditure Survey
From the U.S. Bureau of Labor Statistics, this site provides data on the buying habits of United States consumers.
Claritas evaluates market segments. Includes zip code look up. Limited free content.
Market Research Reports
List of market research studies and their cost. Very limited free content. Resources section offers ebooks and white papers free with registration.
From Esri, this site provides limited free segmentation data. Includes income, age and population density data.
Consumer Barometer with Google
This barometer helps you understand how people around the world use the Internet. (From website.)
Industry Outlooks (annual)
From Deloitte, this site examines key trends, challenges and opportunities by industry.
Some free content.
Often quoted reports on American social and demographic trends, politics, religion, technology, and global issues. Numerous surveys/reports on Hispanic/Latino population in the U.S.
Trends (Entrepreneur magazine)
News and articles related to business trends.
World Future Society
Wonder what the future may hold? Check out projections from the World Future Society.