BUS 491 Business Policy & Strategy: Home

This guide for Bus 491: Business Policy and Strategy outlines where you can find the information needed to complete a strategic audit. Use the tabs along the top to move through these sections of the guide:

• Company Profile
• Company FInancials
• Industry Profile
• Articles
• Writing & CIting

(Guide creator: Teresa Grimm.  Currently maintained by Jamie Kellner.)

When you select a company to research, make things easier on yourself.  Select a company that meets these criteria:

• Public company (also known as publicly traded company)
• Parent company rather than subsidiary
• Headquarters in the United States.

Having a problem selecting a company? 

• Consider selecting a company mentioned in your text or readings.
• Review business news to identify companies that are mentioned frequently.
• Select a company whose services or products you use regularly or dream of using. (Keep criteria above in mind.)