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MKT 375 Marketing Research: Finding Articles

What is a scholarly article?

This 3 minute video from Vanderbilt University's Peabody Library defines scholarly journal and explains how to find scholarly, peer-reviewed articles.

This is a short video from the Lincoln Memorial University which explains the difference between Scholarly and Popular Sources.

Library Databases with Scholarly Business Content

Password Required:Log in with the same credentials you use to access your Lakeland email account.

Databases often include an option to limit your results to scholarly articles such as this:

screenshot of EBSCO database Scholarly limiter option

The following databases provide access to scholarly, popular and trade articles:

Newspaper Databases

Google Scholar

Follow these step-by-step directions for adjusting settings.

Linking Your School Library to Google Scholar

  1. Access the Google Scholar Settings by clicking on the hamburger in the upper left hand corner.
  2. Click Library links on the left-hand menu.
  3. Type Lakeland University in the search box.
  4. Select the checkboxes next to your Lakeland's name and click Save.
John Esch Library | Lakeland University | W3718 South Drive | Plymouth, WI 53073 | (920) 565-1038 ext. 2420