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MKT 375 Marketing Research: Designing Your Data Collection Tool

Sample Research Tools

SEARCH SUGGESTIONS: Possible search terms are listed below.   Enter you term(s) in the first search box.  In the second box on line one, use the pull-down arrow to reveal options. Test purpose is often a good choice. Scroll down to Limit to section.  Click Full text to limit your results to items with a complete data gathering tool attached. 

  • consumer
  • customer satisfaction
  • pricing
  • product development

Selection of eBooks available

This is a sampling of books available in the library's eBook collection. Click on a title to access the book.  Password required: log in with the same credentials used to access your Lakeland email account. Look for other eBooks in EBSCO's eBook Collection. 

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